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Promoting the unconditional love fostered from bringing a four-legged friend home, the fictitious Fur-ever Friends dog rescue website aims to lure potential fur-parents with warm and familial imagery. Focused on providing users with many opportunities to provide information and ask questions, the website utilizes forms throughout its five pages to engage audiences and encourage them to adopt. Five webpages with a similar look and feel further exemplifies happiness by using lilac to demonstrate the feeling of renewal when adding this special kind of tail-wagging love to your home.  Second-life aspirations informed the strategy behind the rescue mission and helped produce original content.