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stationery system
The Racquet Club is an exclusive squash and recreational facility located in a northern, remote community. New branding was developed with the game at top of mind and includes key graphic elements such as equipment and court boundary lines. Each collateral also features a bouncing ball strategically placed to join stationary pieces like a branded puzzle.
The colour scheme symbolizes staying active in a colder climate. A focus on a dark corporate blue represents the exclusivity and professionalism of being a member, with splashes of warmer hues representative of
energized body temperatures.
© 2021 by Renée Boucher.
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