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event promotion

Caper’s Cat Rescue adoption event design puts a soulful spin on finding a feline forever friend. The poster engages audiences with unexpected imagery of two embracing humans with cat heads, emphasizing the underlying message that you too can find true love at the pet adoption event. A tartan cat nose logo is reflective of the animal cause located on an island with thick Scottish roots, further exemplifying the addition of a new member to the family. 
The colours used compliment the traditional tartan pattern, that of Cape Breton, Nova Scotia, and pull together the apparel of the vector illustration fora cohesive and appealing scheme. A sans serif typeface title adds interest to modern body copy. Hearts hidden in paw prints act as a clever motif across all collateral.
A large and engaging poster invites people to attend the cat adoption event. A supplementary postcard advertisement features a custom map location stylized with a paw pin point. An Instagram ad simplistically promotes the rescue using hashtags tailored to reach targeted audiences. 
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