hand lettering

This detailed t-shirt design and clothing tag started with an analog punny poster concept. Paint met the pavement
with original acrylic hand lettering on heavy cardstock. A vibrant purple background was chosen to compliment
realistic yellow road markings, adding interest to the colour scheme. Arrows were also included to further eye
movement direction and to emphasize the composition of changing lanes. A simplistic logo with a condensed
typeface matches the delicate tag to exemplify branding for a modern t-shirt company.